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Faculty Lead. Student Run. Professionally Driven.

Our Mission

Groundwork is a dynamic full service marketing agency, led by KSU marketing faculty, run by students. Offering personalized and cost effective solutions to help clients succeed. GroundWork is committed to delivering exceptional service and top-tier strategies that are creative, collaborative, diverse & inclusive, and grounded in integrity.

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Our Vision

Groundwork Agency aims to transform marketing education by empowering students with real-world experiences and providing clients with innovative Gen-Z perspectives. They strive to make a positive impact on the marketing industry by bridging the gap between academia and industry.

Faculty Advisor, Laurie Michaelson,. MAdv. ARP.

Agency Director, Solange Aniekwu

Meet the Team